I build brands around products worth choosing.

Brand strategy, product positioning and go-to-market leadership — connecting market opportunity to the product, story and creative systems that drive growth.

KAV Helmets

Building a performance brand from product strategy through market execution.

SELECTED WORK:

RASTACLAT:

Brand Expansion · Product · Creative Leadership

STAMPD:

E-Commerce · Consumer Experience · Brand

MATIERE:

Brand · Creative Direction · Product Design