MATIERE
Building a premium menswear brand through product, materials and creative direction.
Creative Director, Brand & Design · 2012–2017
I joined Matiere at an early stage and grew with the business, ultimately leading the design and creative direction of its complete seasonal menswear collections. Built around the idea of matière—French for material—the brand paired premium textiles sourced from mills around the world with silhouettes that bridged contemporary menswear, activewear and outdoor influences.
Building differentiation into the product itself.
Materials were central to the brand proposition. I designed seasonal collections from concept through development, selecting fabrics, defining silhouettes, trims and construction, and working with domestic and international factories through sampling, fittings and production.
The goal was to create a recognizable point of view at the intersection of premium menswear, activewear and outdoor product—using material innovation and functionality to differentiate Matiere within the contemporary market.
Extending the product into a complete brand world.
I also led the visual expression surrounding each collection—from seasonal concepts and art direction through campaigns, lookbooks, e-commerce and wholesale presentation. Product and communication were developed as one system: the materials, silhouettes, styling, environments and imagery all reinforced the same point of view.
Building recognition in premium menswear.
Matiere’s growth earned industry recognition through presentations at New York Men’s Day and selection as a U.S. menswear nominee for the 2016/17 International Woolmark Prize. During this period, I was also elected to membership in the Council of Fashion Designers of America (CFDA).
